VinMarketer’s Mission

Our mission at VinMarketer is to help wineries and wine brands sell more wine, both direct to consumer (DTC) as well as supporting other channels with online marketing.

To accomplish this, we usually need to touch one or more parts of the marketing engine. When you have a number of disparate pieces not talking to each other, you don’t sell as much! We find the end-to-end solution to be the more efficient route.

We design & build (websites, content, eCommerce carts, loyalty programs), we strategize & train (best practices for selling more DTC), we market brands online (social media and beyond).

That said, we also work on smaller, more discrete tasks, as we welcome the introduction to a new, potentially long term relationship.  If you are new to VinMarketer, you can ask us to help with one of the parts of your online wine marketing listed below:

Why VinMarketer?

Our years in the consumer-facing online sales/marketing world and the wine ecommerce world (including wine brokerage, retailing wine online, and flash sale sites) give us the experience to craft and implement the right solutions for you. And we get it too – wine DTC can be hard.

We are not married to one platform, or one solution, as one size does not fit all.

We guarantee our work. We are easy to work with, and transparent about timelines and schedules. Be sure to tell us what you didn’t like about your last web development project too.

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Bottles of wine consumed in the name of market research! Let’s add yours…

Some fast & easy Wine Marketing services

 Refresh an older website, one that is trying to do too much, or one that is trying to please too many constituencies.

If your current site say “Welcome” on the homepage, then it’s likely in need of an update. Other indicators it needs a refresher: It’s over two years old; it does not resize for tablets or mobile phone.  Contact Us to get help with a site refresh.

Selling wine DTC - Get your winery tasting room on the map!Win more visitors from “local” searches and maps – it’s the new SEO. Read this “Local Search & Wine” post for more. Contact Us to get help with local searches.

Instal or optimize a wine e-commerce solution that fits your needs. If sales are low, we can optimize.
If you are paying a big monthly fee relative to the sales volume, we can switch you to a simpler flat-fee cart solution. Contact Us to get help with a wine ecommerce cart.

Selling wine online with FacebookCreate or optimize a social media or email campaign. Capturing emails to grow the prospects list is the foundation of wine sales. Then CONVERT that list to buyers. Read this “Marketing Wine in Social Media” post for more. Contact Us to get help with this

Win more mobile web surfers with a mobile-ready site. Win more visitors from local/map searches (that are done with mobile phones), with a responsive site that works for any sized device – from desktop to tablet to mini to phone. Contact Us to get help going mobile